EXPERIENCE
September 2024 to Present
Engagement Strategist
​
TECHNOLOGY ALBERTA
Fosters connections and supports the growth of entrepreneurs and companies within Alberta's vibrant tech ecosystem through marketing and communications.
January 2024 to Present
Sole Proprietor
Lead Digital Strategist
GO CREATIVE SOLUTIONS
Boutique digital marketing agency helping lawyers build their brand and business.
May to October 2023
Marketing Manager
RED DEER RESORT & CASINO
Established brand, social media, and crisis communication policies. Directed the grand opening of a $130M casino, yielding 146 PR exposures. Transformed website from non-responsive to A-grade in 4 months, boosting authority score from 4 to 23. Increased backlinks from 278 to 2,300 in 2 months, enhancing online visibility. Utilized analytics for effective social media management.
October 2022 to January 2023
Email Marketing Strategist
(Contract)
THE CLEAN ROOM
Designed and executed email automation for The Clean Room, achieving a 46% open rate and 13% click rate, surpassing industry standards. Generated up to 85% of revenue from email marketing in a quarter through effective analytics.
September 2020 to
September 2022
Branch Manager
AXA PHILIPPINES
Achieved notable recognition as a top-performing branch nationwide for recruitment amidst the
challenges of the 2020 pandemic and secured the top position for sales in the zone in 2021.
March 2016 to August 2020
Unit Manager and
Financial Advisor
SUN LIFE OF CANADA
Recognized with the Management Excellence Award for 3 consecutive years for outstanding nationwide sales performance in insurance and investment sales
September 2013 to
December 2022
Consultant to the Mayor
MUNTINLUPA CITY GOVERNMENT
Led strategic communication for 3 elections, securing successive victories. Managed groundbreaking smartcard project. Drove social media growth to 120k and 58k followers, utilizing data-driven decisions. Founded YanYan Comics, distributed to 65k public school children quarterly, fostering community values through engagement initiatives.
September 2013 to Present
Current Board Member
Former Program Director
LINGKOD MUNTINLUPA FOUNDATION
Spearheaded a public-private partnership that won the UITP Global Transport Awards 2017 in Montreal, Canada, besting 240 entries from 40 countries, highlighting excellence in community-focused initiatives.
March 2007 to August 2013
Corporate Communications Manager
MAGSAYSAY GROUP OF COMPANIES
Directed comprehensive brand manual development across 37 companies in 17 countries. Authored award-winning entry for Asian Corporate Communications Award, securing Magsaysay's status as Asia Pacific's most awarded HR organization. Orchestrated crisis management during international incidents, safeguarding reputation. Collaborated on Magsaysay brand relaunch, enhancing global presence beyond shipping.
Explore More
Early Career Experiences
Hotel Marketing
Pan Pacific Manila
Advertising Sales
OP Communications
Voice Acting
Freelance
TOP SKILLS
Brand Management
Copywriting
Operations Management
Content Strategy
Digital Marketing
Crisis Communication
Industry
Experience
Politics and
Government
Hospitality and
Entertainment
Maritime, Shipping,
and Manpower
Non-Profit
E-Commerce
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Advertising
Insurance and
Financial Services
Education
Resume
Explore Grace's professional journey.
Get a copy of Grace's comprehensive resume.